Instagram houses more than one billion audiences, and in this vast space of massive number of audiences, how do you make your business stand out? It is a generic question that triggers several influencers, bloggers, as well as social media managers. Instagram has more than 2 million monthly active users, with Facebook and YouTube being the third-most used social media platforms. As there is no sight of the growth of Instagram decline, it is becoming harder for the creators and brands to rank higher in the feed.
However, there is nothing to worry about. You can turn around this situation by arranging contests, collaborating with influencers and major brands, using tools such as Instagram giveaway picker, and more. With these comes the new entrant of Instagram SEO that can help boost the reach of your profile and its content. Do you need to learn about this strategy? Our post today will become your guiding light to help you know more about how Instagram SEO works.
What is Instagram SEO?
SEO differs across different platforms, although it can be implemented on any content on social media. This is mainly due to the fact that every algorithm of the network works differently with its own set of rules. Instagram SEO is the process of helping optimize your profile and content to help it rank higher on the news feed to help you reach your audience better. There are a couple of techniques, like using social media analytics, that you can easily use for your profile, content, and planning that assist you in seamlessly using these actions in your strategy.
Whenever users are searching for any topic, question, or issue, the main content appearing is more likely to gain interactions, engagement, and more.
Instagram SEO Techniques
If you are planning to boost the visibility of your content and rank it higher on the news feed, then here are a few strategies that you can use immediately to witness fruitful results.
Optimize Using Keywords and Hashtags
As we already know the importance of hashtags and keywords to attain greater visibility on Instagram, they should be the first thing to consider for your Instagram SEO strategy. It involves the proper optimization of the profile and your posts using the right set of keywords and the proper mix of hashtags in your content.
You can begin by optimizing your profile with the keywords that are relevant to your industry. You can use the main keyword in your name and username. It is easier for content creators since they have better freedom to play around with their Instagram profiles.
Apart from the profile, the content should be optimized with the use of the proper keywords and hashtags. Write captions with keywords related to your content to enhance the scope of showing up in the search results. Consider including a blend of hashtags to improve the discoverability of your content.
Include Location Tags Whenever Possible
Instagram offers its users the option to search for the right content from a distinctive location. People can easily locate content tagged with the help of geotag for the location under the “places” tab. Using the location tags in your posts is the ideal way to help get your content discovered on this platform. It enables people in search of content around that location to engage and find your post.
Furthermore, Instagram will consider the proximity while delivering better search results to its users. It means that whenever someone is searching for something, it will show the results of the places that are near the user. The addition of location tags will enable Instagram to know where your business is situated, allowing you to show your content in searches that are conducted by users who are located nearby. It will also help you allure the local patrons while driving better footfall to your business.
Create Instagram Collabs with the Right People
Try to leverage Instagram Collabs, especially as a robust Instagram SEO strategy. Whenever you create an Instagram Collabs post with another creator, the post will show up on the feed of your followers and your profile. This means that the same post gets displayed to your followers and the followers of other creators, garnering collective engagement.
The comments and likes arising from your followers and the other creator’s followers are collected under the same post. Greater engagement and visibility boost the visibility of your content in relevant Instagram searches, considering the popularity signals for ranking content in the search results.
Try creating a collab post or a giveaway post with the popular content creators and know how to pick Instagram giveaway winner from the post. You can use this kind of post when you are working with relevant organizations and brands for any giveaway campaigns.
Create Place Guides
The other way of using the location tags for Instagram SEO is creating an Instagram Place Guide. It will be displayed on top of the search results where the users are searching for a specific location tag on this platform. When a user clicks on the option to “See the related guides,” they will encounter the guide created by you for that specific location.
It is the best way to allure individuals to the content and get them engaged. The more engagement there is with your content, the more popularity you will gain. Therefore, consider creating Place Guides that share travel recommendations, city guides, local guides, and more.
Post at the Right Time
Since millions of posts are created on this platform daily, it is easier for the content to get stuffed at the bottom of the feed. It means that people will not view the content to start engaging with it. The lowest rate of engagement will only garner a little content visibility on this platform. It makes it important to have the right timing set allowing people to check out and engage with the content instantly after posting it. It is the most effective tactic involved with video marketing of your content and garnering more reach and visibility.
Try out different timings and use Instagram insights to discover the active times of your audiences. It will show you the days and even hours that your followers stay active so that you can determine the right time for reaching them. Derive the best out of these insights for scheduling your Instagram posts that leave at a time when your followers will see and engage with them.
Build Authority in Your Niche
Instagram prioritizes the popularity of the signals while ranking the content for search. It means that the content of the same topic will emphasize the one that generates out of the reputable and popular accounts in the specific niche. These are the accounts that have earned a vocation across a given niche and have attained tons of engagements for their post.
In this manner, it is important to build authority into your niche, allowing Instagram to know about your account and the kind of content you offer. After gaining a niche authority you have built a notable audience keen towards your content and start engaging with it. The engagement you drain from the audience will signal the Instagram algorithm where your content should rank across the relevant search results.
Create Reels Using Popular Audio
Instagram reels are the ideal way to attain visibility for new accounts, as the platform does not consider the size of the account while suggesting the reels to its users. It indicates that the right kind of content can help new creators attain a lot of fame on Instagram. Therefore, the reels are vital tools to help with your Instagram SEO strategy.
Furthermore, Instagram will enable you to search for audio tracks while discovering reels made with them. You can find a better opportunity to get your content right in front of users in search of specific audio tracks on this platform. This way, you can tap into the higher search volumes for audio files while enhancing your scope to allure more viewers for the reels.
Conclusion
Instagram SEO is a highly impactful free technique that anyone who wishes to boost their reach and rank higher on their news feed. It can help boost the traffic to the website or profile, driving greater conversions. It may fail to gain the same amount of results as the paid ads; however, the real potential of ROI staggers. If you commit to using social media as the potential of business growth then Instagram SEO is the best path to choose.
