Tue. Mar 21st, 2023

Ahem, let me begin by saying that the ultimate conundrum for any budding startup is to discern and effectively communicate with its target market. You see, it’s a multifaceted problem that involves unraveling the complexities of two fundamental inquiries – how to proactively engage with your audience and how to augment your following. And let’s not forget the omnipotence of video marketing in the contemporary business landscape. It can be an absolute game-changer for startups looking to establish their presence in the market.

Now, please do not misconstrue engagement as a mere accumulation of likes or followers. That’s just the tip of the iceberg. What you really ought to aim for are active viewers who ardently interact with your brand on social media, share your content with their vast network, and ultimately metamorphose into loyal customers who propel your company towards success.

This blog will help you grow your startup by utilizing 5 video marketing techniques.

Everyone enjoys answering a simple question or tagging a few friends to enter a contest and win a fantastic prize. Popular social media contests include the following:

  • Participants are asked to leave a comment on a blog post.
  • Make a captivating caption for a post.
  • For trivia questions, multiple-choice answers are provided.
  • Submit a photograph that incorporates a specific theme and technique.


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You must do the following to ensure the success of such activities:
  • Encourage participation by making the contest available on your social media platforms, website, and promotional emails.
  • Prizes should be related to your product or service to ensure customer conversion. As a prize, if you are a financial services company, you could offer a one-year free subscription to your financial planning services.
  • Send exclusive product mailers to all participants, including those who did not win. Make it a habit to express gratitude to everyone who has assisted them in feeling appreciated.
  • Learn the rules of each platform to get the best results from video marketing. Make only one video and distribute it across all social media platforms. One-size-fits-all thinking does not apply here.

The Advantages of Video Marketing

Responding Actively Increases Your Visibility

You will lose a potential customer if you ignore them. If you do not respond to your viewers’ questions or comments, all of your marketing and creativity will be for naught. You must respond either immediately or within a day. Your response should not sound robotic, and the tone should be appropriate to the viewer’s question or comment.

Video Marketing Concept. Laptop With a Playing Icon on the Laptop Screen

Make it a habit to thank and acknowledge users of your social media platform. Viewers feel more connected and engage more when they see their names on your platform. You can increase your brand’s visibility and customer base in this manner.

Provide Value to Your Audience

You are mistaken if you believe that automated posts on various social media platforms will increase your followers. Because different social media platforms have different demands and needs, you must tailor your content accordingly.

You must share the success stories of current customers who have used your products. Share actual photos because visuals are more likely to elicit engagement than plain text messages.

Your content must add value to your target audience’s lives in order for them to return to your channel. Every social media platform needs its own digital marketing strategy.

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Offer Variety and Excitement

Your following will stagnate and eventually decline if your banners, photos, or posts are repetitive and lack new ideas. Viewers want variety, whether it’s in your profile photo or the banner on your landing page. Keep updating and upgrading your profile photos, banners, and posts to keep viewers interested.


Investigate current trends of interest to your followers, and then create engaging posts that subtly highlight your brand. A behind-the-scenes video of your employees or a vacation photo of you will most likely pique their interest.

You can use the images to video online feature provided by video-making platforms to turn all of your travel photos into an exciting movie.

Use Eye-Catching Visuals to Grab People’s Attention

In today’s fast-paced digital world, capturing and retaining audience attention is becoming increasingly difficult. This is especially true for startups that are trying to establish their brand and generate leads. However, video marketing can be an effective solution to this problem.

Video marketing has the ability to capture and retain audience attention better than any other form of marketing. Videos are more engaging, entertaining, and visually stimulating than other forms of content. They can communicate a message quickly and effectively, and can be consumed on-the-go.

Visitors to a social media page are always looking for eye-catching and vibrant visuals. Using stunning visuals and informative text to complement the visual increases your chances of attracting more followers.


Video marketing is an effective way to introduce yourself to your target audience and grow your startup. There are video-creation platforms that offer a plethora of templates, animation, and music to assist you in creating a professional-looking video in under 5 minutes. Create a video to promote your startup!

By Rizwan Khan

Rizwan Khan has over 6 years of experience working in various marketing positions around the world. Rizwan has also specialized in search engine optimization (SEO). My main focus over the past few years has been accelerating the growth of SaaS businesses with out-of-the-box creative ideas.

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